Tuesday, October 31, 2006

YANTRA WORKS WITH IBM TO HELP RETAILERS DIFFERENTIATE THEIR CUSTOMER EXPERIENCE AND SYNCHRONIZE SUPPLY CHAIN OPERATIONS

Yantra Corporation (www.yantra.com), the leading provider of retail fulfillment solutions for every customer interaction, today announced it was selected to join IBM`s ISV Advantage for Industries initiative. The relationship closely aligns the two companies` efforts to help global retailers offer a differentiated customer fulfillment experience and synchronize their supply chain operations. IBM`s ISV Advantage for Industries initiative is a global program that will provide Yantra with technical and marketing support to help the company continue providing solutions that enable retailers to quickly respond to customer demand and increased expectations for sales and service across all channels.
Today, Yantra and IBM are working together to deliver innovative customer order management and retail business solutions for world-class organizations. An example of a collaborative effort between IBM and Yantra includes Circuit City`s retail technology transformation initiative that will position the company for continued growth.
"Yantra`s solutions help retailers address one of the most critical business issues facing retailers today - delivering a consistent and value-added multichannel order fulfillment experience," said Joseph Gagnon, Global Retail Industry Executive, IBM. "Our relationship with Yantra demonstrates IBM`s deep commitment to helping retailers address this critical business issue through seamlessly integrated sales and fulfillment channels, customer and partner connectivity, and a robust technology infrastructure."
"We are pleased to strengthen our relationship with IBM. Their leadership as a retail technology infrastructure and strategic services provider creates a significant channel for Yantra`s retail solutions," said Devdutt Yellurkar, president and CEO at Yantra Corporation. "Aligning with IBM will enable us to leverage their technical and industry domain expertise to continue to penetrate the retail industry, increase revenue and grow marketshare."
Having delivered innovative customer order management solutions for leading retailers such as Target, Dixons and Screwfix Direct, Yantra`s Retail Solutions Suite delivers expanded functionality to retailers, enabling them to address customer facing and supply chain business processes. With Yantra, retailers have the ability to integrate and enhance the customer fulfillment experience across multiple channels, drive new revenue growth and streamline costs.
IBM and Yantra share a commitment to the development and delivery of solutions using open, standards-based platforms, and best practices for building on a Service Oriented Architecture (SOA). Yantra applications are currently available and support IBM Websphere and DB2 Universal Database platforms and IBM eServer systems. As part of this agreement, Yantra will further its collaboration with IBM on product development initiatives and support for IBM platforms.
The ISV Advantage for Industries program provides extended benefits for select global industry ISVs adopting IBM`s on demand solutions and committing to go to market with IBM for a majority of their business. ISV Advantage for Industries is administered by IBM`s PartnerWorld for Developers, the developer resource for IBM business partners. It is a worldwide program designed to help software developers reach broader markets, lower their costs of doing business, and take their products to market faster. For more information, visit http://www.ibm.com/partnerworld, or call 1-800-426-9990 in North America, 1-770-863-2048 outside North America.
About Yantra Corporation Yantra Corporation is a leading provider of solutions for Fulfillment Excellence. Yantra`s Synchronized Fulfillment Solutions deliver real-time, intelligent execution between the customer, operations, partners and the supply chain. Privately held and headquartered outside of Boston, Massachusetts, Yantra focuses on retail, wholesale distribution, logistics and manufacturing vertical industries, and works with world-class companies such as Argos, Best Buy, Circuit City, DHL, Dixons, FedEx, Motorola, School Specialty, Inc., Screwfix Direct, SYSCO Corporation, Target, Texas Instruments and Thomson. For more information call 888-2-YANTRA or visit www.yantra.com.
Yantra and the Yantra logo are trademarks or registered trademarks of Yantra Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
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